GovDay 2026
Now in its seventh edition, GovDay 2026 explores how technology, measurement, and trust continue to anchor the future of government communications. As agencies navigate real‑time signals, shifting sentiment, and increasingly intelligent systems, this year’s programme examines three critical dimensions:
Algorithm
Understanding how they amplify voices, shape narratives, and influence information flow.
Accountability
Measuring impact when clicks no longer tell the story.
Authenticity
The cornerstone of trust‑building in an era of discerning, digitally savvy communities.
Throughout the day, participants will gain insights from Generative Engine Optimisation (GEO) Intelligence, Connected Media, government case studies, and the fast‑evolving world of influencer marketing. GovDay 2026 is where innovation meets authenticity - a space to exchange ideas, challenge assumptions, and chart the future of government communications in Singapore.
Programme
Programme
1:00pm
Registration
1:30pm
Welcome Address
Amrita Randhawa
Chief Executive Officer,
Publicis Groupe SG/SEA
1:35pm
Opening Address
Yap Neng Jye
Chief of Government Communications,
Ministry of Digital Development and Information
1:40pm
Algorithmic Advantage: Winning Visibility in the Age of AI Search
Search is evolving faster than ever. With generative AI reshaping how information surfaces online, visibility is no longer about chasing clicks but earning contextual presence.
This session explores how AI-driven search is changing the rules of engagement, and how government marketers can adapt their content, SEM, and SEO strategies to ensure public messages remain discoverable in a zero-click world.
Sachin Dsouza
Solutions & Partnerships Lead, Publicis Media
Genevieve Wan
Executive Director, Publicis Media
2:20pm
Redefining Measurement in a Zero-Click World
In a fragmented media environment, clicks and impressions tell only part of the story.
This session unveils Connected ID, an integrated measurement framework that links data across platforms to deliver a complete view of performance. Explore how the principles behind connected measurement can help government agencies better understand long-term impact, and how to make sense of performance in the zero-click era.
Youli Hooi
Head of Solutions, Publicis Groupe SG/SEA
Bhavna Shewakramani
Solutions Partner, Publicis Groupe APAC
3:00pm
Refreshment Break
3:45pm
Blueprints of Impact: Stories that Shaped the Year
Behind every impactful campaign lies a blend of ambition, insight, and craft. In this showcase, MDDI, LTA and CPFB take the stage to share the thinking, decisions, and collaboration that shaped some of the year’s most resonant public initiatives. Through honest reflections and real examples, this session reveals how purposeful work can shift perspectives, spark action, and move communities — showing that great communication doesn’t just inform, it shapes the nation we aspire to build.
Aaron Lye
Director, Ministry of Digital Development and Information
Gina Chin
Deputy Director, Land Transport Authority
Caroline Lim
Deputy Director, Central Provident Fund Board
(Currently seconded to Ministry of Transport)
4:35pm
Reality Check: Authenticity in the Modern Content Landscape
When AI can create, edit, and distribute content at scale, authenticity becomes the new currency. In this candid panel hosted by Chua En Lai, creators discuss what it means to stay genuine in a fast-moving, format-driven social environment. From managing misinformation to redefining creative responsibility, discover how purpose, trust and credibility can thrive alongside innovation.
Das DD - Content Creator & Artiste
Yi Ting - Content Creator
Runner Kao - Content Creator
Munah Bagharib - Presenter, Actress & Content Creator
5:25pm
Closing Address
Ian Loon
CEO, Media & Digital, SG/SEA & Chief Transformation Officer, SEA,
Publicis Groupe
5:30pm
End of GovDay 2026
Speakers & Presenters
Amrita Randhawa
CEO,
Publicis Groupe SG/SEA
Ian Loon
CEO,
Media & Digital, SG/SEA &
Chief Transformation Officer,
Publicis Groupe SEA
Yap Neng Jye
Chief of Government Communications,
Ministry of Digital Development and Information
Sachin Dsouza
Solutions and Partnerships Lead,
Publicis Media
Genevieve Wan
Executive Director,
Publicis Media
Youli Hooi
Head of Solutions,
Publicis Groupe SG/SEA
Bhavna Shewakramani
Solutions Partner,
Publicis Groupe APAC
Aaron Lye
Director,
Ministry of Digital Development and Information
Gina Chin
Deputy Director,
Land Transport Authority
Caroline Lim
Deputy Director,
Central Provident Fund Board
(Currently seconded to Ministry of Transport)
RSVP to GovDay 2026 now!
Date: 27 March 2026, Friday
Time: 1.00pm - 5.30pm
Venue: Stephen Riady Auditorium @NTUC Centre,
1 Marina Boulevard, #07-01, Singapore 018989
Please reach out to MDDI_NMO@mddi.gov.sg for further queries.
See you there!
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